Ethnic Collection by SHUMEI
The war has brought significant changes to our lives, forcing each of us to rethink our values and priorities.
During these difficult times, it is especially important to support one another and domestic manufacturers by choosing Ukrainian products.
We, a Ukrainian brand, are proud to present our new ethnic collection, “Treskare by Kostumchek,” crafted from natural Italian linen. This collection embodies patriotism and pride in our country, blending tradition with modern design.
The vyshyvanka is the genetic code of the Ukrainian nation, a symbol that unites us with renewed strength every year. In our collection, we sought to convey the spirit of national unity and beauty, utilizing high-quality materials and the craftsmanship of Ukrainian artisans.
It was a special honor for us that singer SHUMEI (Oleg Shumei)—a talented musician whose work reflects the realities of today and the profound experiences of wartime—served as the ambassador for our ethnic collection. His songs, such as “Trivoga” and “Bilya Topoli,” have become symbols of resilience and hope for many Ukrainians.
Our collaboration with SHUMEI underscores our shared goal—to preserve and promote Ukrainian culture while upholding national traditions in the modern world.
- A classic-cut men’s suit with an emphasis on details that highlight its premium look.
- Minimalist accessories that add sophistication without distracting from the artist himself.
- High-quality fabrics that perfectly accentuated the dynamics of movement and harmonized with the atmosphere of the scene.
The look we created became an integral part of the “Volosya” music video, emphasizing the emotions and depth of the story Shumei tells. We are proud to have been part of such a landmark project.
Watch the “Hair” music video and enjoy not only the music but also the look we lovingly helped create.
